Targeted dental serums for the problems most people actually have, sensitivity, weak enamel, and surface stains. Built by a dentist. Priced to use every day.
Most people don't have rare dental conditions. They have everyday issues that go untreated because real solutions feel expensive or clinical. Blake targets the three most common complaints with affordable, focused serums.
Sharp pain from cold, heat, or sweets affects a large share of adults. Open dentinal tubules are usually the cause, and they're treatable at home.
Addressed by Blake CalmAcidic food and drink soften enamel over time, leading to chipping, wear, and early decay. Remineralization is the front-line defense.
Addressed by Blake StrengthCoffee, tea, and wine dull the smile. Most people want gentle, gradual brightening, not harsh treatments that trigger sensitivity.
Addressed by Blake BrightEach serum does one job well. Use one or layer all three. All products are in the making and will be available soon, join the waitlist for founding-member pricing.
Enamel repair
Remineralizing · Protective
A hydroxyapatite serum that helps rebuild and protect softened enamel. For the most common complaint, acid erosion and everyday wear.
Key active: Hydroxyapatite 10%
$38 · 30 mL · 30-day supply
Anti-sensitivity
Sensitivity relief · Soothing
Potassium nitrate and arginine work to quiet the nerve response and seal exposed tubules, for fast, gentle relief from everyday sensitivity.
Key active: Arginine + Potassium Nitrate
$36 · 30 mL · 30-day supply
Brightening
Anti-stain · Gentle whitening
A PAP complex and niacinamide deliver gradual, enamel-safe brightening, lifting everyday coffee and tea stains without the burn of peroxide.
Key active: PAP complex + Niacinamide
$40 · 30 mL · 30-day supply
We build around ingredients with a documented regulatory and clinical record, not trends. Here is the basis for the actives in each serum.
The FDA's Over-the-Counter Monograph M021 establishes the recognized framework for anticaries dentifrice and rinse products and the conditions under which fluoride agents are considered safe and effective.
FDA OTC Monograph M021, Anticaries Drug Products for OTC Human UseThe FDA's Advisory Review Panel on OTC Dentifrice and Dental Care Drug Products reviewed potassium nitrate as an active for the relief of tooth sensitivity, the foundation of the desensitizer category Blake Calm is built around.
FDA Advisory Review Panel, OTC Oral Care Drug ProductsIn its monograph review, the FDA encouraged the development of remineralization testing to demonstrate how actives restore tooth structure, the same principle behind hydroxyapatite enamel repair.
FDA, Anticaries Drug Products rulemaking (21 CFR 355)Blake's formulation work draws on our co-founder's published, peer-reviewed research in preventive oral care, including studies on plant-derived actives for periodontal and enamel health.
Peer-reviewed publications, 30+ citationsReferences to FDA monographs and advisory panel reviews describe the regulatory and scientific record for these ingredient categories. They do not represent FDA endorsement of Blake products. Blake serums are in development and have not yet been evaluated or cleared for sale. These statements have not been evaluated by the Food and Drug Administration; products are not intended to diagnose, treat, cure, or prevent any disease.
Designed to slot into the routine you already have. No clinic visit, no complicated regimen.
Keep your normal toothpaste and brushing routine. Blake is the step that comes after.
A few drops of the serum for your concern. The film-forming base keeps the active in contact with the tooth surface.
Use at night and skip rinsing. Longer contact time is where the real benefit comes from.
"I kept seeing patients with the same basic problems and no affordable way to manage them at home. Blake is the simple, science-backed answer I wanted to hand them."
Blake was co-founded by a practicing dentist whose published research focuses on preventive oral care formulation. The goal is plain, fewer dental interventions through small, consistent daily habits that anyone can afford.
Dr. Ashmeet · Co-Founder & Formulation Lead
Our serums are in the making and will be available soon. Join the founding waitlist for early access and founding-member pricing.
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